What is the 10,000 Women Trail Project?
A Big Thank you to REI for supporting the project !
REI is focusing their efforts on creating more opportunities for women and girls to take part in life outdoors. Why? Because they believe the outdoors is—and should always be—the world’s largest level playing field. They've launched an expansive public effort called Force of Nature, which will continue the rest of the year and beyond. It’s all about the outdoors being a place to opt out of cultural pressures to conform—the “supposed-tos” and “shoulds” that underpin outdated stereotypes, especially for women and girls. Force of Nature aims to ensure that women and men are equally inspired and equipped to embrace life outside.